:Sherrie Perkovich
The lines between direct, online, PR and Search continue to blur. The old PR rules are gone. Web 2.0 and other online tools are the newer, faster, smarter ways to do business. Create ways for your audience (both your customers and the press) to connect. Use the web by leveraging learning and tools from your search strategy and apply to them your PR strategy online through the use of microsites and landing pages.
Take advantage of the tools that exist online in order to improve your press release rankings on search engines. Then, once you get traffic to your site, learn how they got there and what they do once they are there. Make it relevant. Make it clear and concise. Track, learn, optimize, and grow.
Use microsites/landing pages in order to:
- Improve your press release rankings on search engines
- Boost the popularity of your press release and/or company website
- Put your news ahead of others, maximizing your visibility
- Bring qualified prospects to your door
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